Low Cost Advertising Ideas
For Small Businesses
Getting the word out about your business can be an expensive proposition. Traditional advertising methods such as television and radio not only cost a lot of money, but they generally aren’t as effective as they used to be.
Small businesses that want to compete in today’s high-competition world need to find creative ways to advertise that are both affordable and effective. The following section takes a closer look at some low cost advertising ideas for small businesses that you may have overlooked:
1. Create engaging instructional videos. No matter what business you are in, chances are you know how to do something that other people would like to learn. Are you a contractor? Why not make a video showing how to cut tile or install wood flooring? Do you own an auto detailing company? Try making a video showing how to get tough stains out of upholstery.
These types of videos do exceptionally well, often bringing in thousands of views. While not everyone who views your video will be in your target market. the simple fact that you have a popular video can do wonders to position your company as an industry leader. Not only that, but it shows potential customers that you are interested in helping others, creating a feeling of good will.
2. Try your hand at event marketing. If you are feeling adventurous, why not put together a flash mob to promote your business? It is a great way to create a viral event that people will film and share across the Internet. For something a bit more mild, try advertising that you are giving something away for free for limited time on social media.
For instance, if you have an ice cream shop, post a tweet or status update saying that you’re giving away a free scoop for the next two hours. People will share it with their friends, getting the word out about your business. Try to think outside the box and figure out other event-based activities that you could use to promote your business.
3. Hold a contest. People love free stuff. Not only that, but they also love to talk about winning free stuff on the Internet. Set up a contest through one of your social media accounts where people have to follow you in order to register. As long as the prize is good enough to entice people to click the follow button, you can use this tactic to gain a lot of followers in a hurry.
You can even give people additional entries in the contest for sharing the link with their own followers. Again, this creates a viral effect that can rapidly bring new customers to your door.
4. Use sidewalk chalk to promote your local business. Do you have a business located on a street that gets a decent amount of foot traffic?If so, tap into your inner artist to create eye-catching chalk artwork on the sidewalk out front promoting your business.
Even if you aren’t great at drawing, you can hire an artist to do a piece for you for very little money, making this one of the most cost effective advertising ideas out there. It is a great way to bring more foot traffic through your door.
These are just a few creative advertising ideas that you may want to try for your small business. You don’t have to spend a fortune on traditional ads to create a buzz about your business.
In fact, if you think far enough outside the box, you may not even have to spend any money at all. Don’t be afraid to take risks and try new things when it comes to advertising. You may be surprised and delighted with the results.